The worlds of gaming and fashion collide as Konami Digital Entertainment, Inc. announced a partnership with Japanese clothing retailer UNIQLO Co., Ltd. to produce an exclusive collection of limited edition t-shirts inspired by the upcoming game METAL GEAR SOLID: PEACE WALKER for the PSP® (PlayStation®Portable) system. This line is the latest from UNIQLO USA’s UT Project (UT is short for UNIQLO t-shirt), which consists of limited edition collections of t-shirts designed by renowned artists, designers, photographers, and musicians created to allow people to express themselves through fashion and wear what they love. The two companies had previously collaborated with a collection of METAL GEAR SOLID 4: GUNS OF THE PATRIOTS t-shirts just prior to that game’s release in 2008.
“Our partnership with UNIQLO Co., Ltd. to create a limited edition t-shirt line for the highly anticipated upcoming release of METAL GEAR SOLID: PEACE WALKER will give fans and fashionistas the opportunity to showcase their adoration of the iconic Metal Gear franchise,” said Shinji Hirano, President of Konami Digital Entertainment Inc. “As a follow up to the 2008 limited edition t-shirt collaboration with the company for METAL GEAR SOLID 4: GUNS OF THE PATRIOTS, we suspect the 2010 limited edition line will be a coveted and celebrated style, which is another reason why we are so thrilled to collaborate with them.”The collection will feature 10 exclusive t-shirt designs displaying images and themes from the upcoming game, and will be available in all UNIQLO USA stores and online starting on June 11th, 2010. Each t-shirt will also come with a special code that, when entered, will give fans access to both the same t-shirt of purchase as well as a soldier in the game. With the new line, fans will once again be able to show their METAL GEAR SOLID love as they anxiously await the latest release in the best-selling franchise!
To celebrate the launch of this collection, Mr. Hideo Kojima – the man behind the highly-acclaimed METAL GEAR SOLID series – will be greeting fans and signing autographs at the UNIQLO USA’s Global Flagship store in New York City on June 11, 2010 from 12:00 PM to 2:00 PM. Additionally, UNIQLO will be giving away prizes such as a Sony PSP entertainment pack bundle, collector’s edition software, copies of the Artbook, and coversheets of the game.
Check out NTT's site for more information.
Posts
No comments:
Post a Comment